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Through the Experience Sampling Method, users were surveyed to evaluate their state of flow; they reported exponential decreases in anxiety and increases in concentration after using Endel’s soundscapes. To continue verifying the tech, Endel is working with a brain wave measurement company, as well as SleepScore Labs. The latter’s chief scientific officer, Roy Raymann, Ph.D., previously helped Apple develop sleep features like Night Shift and Bedtime. Stavitsky notes that Raymann offers research on “which sounds help you go to sleep faster, which sounds help you not wake up during the night—all of that science is applied to the ‘AI Lullaby’ soundscape as well.” When I ask what drew her to Endel’s methods, C shares a sentiment relatable to anyone with a smartphone: “I love the movement towards, as you say, ‘humane technology.’
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